6 Easy Steps to Improve Your Ecommerce Site’s Usability and Increase Profits
Saturday, June 20th, 2009Your ECommerce site can be a gateway for good profit. You only need to know some tips in increasing your website’s usability. This will include ways on how to earn PROFIT.
Tip #1. Your site should be found on search engines.
If prospective customers are looking for certain products online, they will start browsing different search engines. There they will key in the product they are looking for. If your site is on the upper level of the search engines, it is most likely that they will visit your site. Thus, frequently browsed sites get more purchases and orders.
In order to become part of the search engines, you can initialize SEO or Search Engine Optimization. This may be done by good link building. The search engine’s rate site popularity is characterized by the number of its back links.
Tip #2 Make your site load SUPER FAST!
Customers tend to get bored and impatient if loading a site takes too long. Most customers value their time. The content of your site should be balanced with the length of time it would take to load the data in a customer’s computer. The loading process should go hand in hand with instant information.
Tip #3. Your site should have a very good content.
Your site should have a great and unique ambiance. The things in your site should be inviting and helpful. It should give credible and accurate information. Make your customers understand that you are not just selling them the features, but you are enticing them with the benefits. Visualize in your site the urgency of the product by creating the need. The more they see the need the more they will be eager to have it.
Tip #4 Try Setting Up a Community.
Most people have the same interests. These people who have similar interests are the ones who visit your site and avail your product. If your site has an online community, visitors will post on your message board. You can use these feedbacks as helpful suggestions. They can interact with other customers and entice them to visit your site more. They can post testimonials that can invite other customers to buy your product. You can also utilize online surveys with polls.
Tip #5 Freebies
Everyone wants freebies. If you’re selling a DVD player for example, you can attract customers by giving them 5 free DVDs with it. Freebies doesn’t only imply on items but on services as well. A free package could also be a month’s free service/subscription. You can check your profit by computing your item’s/service’s price with the freebie. You can also compare it by computing your profit without the freebie.
Tip #6 Give customers the value for their money.
Ensure that your customers get the value of their hard earned money. They should always feel happy and satisfied with the purchases they made. This would ensure a good relationship with your customers. These satisfied customers will even advertise your site to their relatives and friends. Thus, allowing more potential customers visit your site would mean more profit.