Choosing Niche Directories
Thursday, July 30th, 2009Basically, submitting to a general web directory is fine. But if you really want to draw more visitors to your sites, it is a good idea to submit your site to niche directories. They are basically directories that are focus on a particular interest or subject.
With regards to business products and services for instance, there is Business.Com. This is a good idea to submit to these types of websites since you usually have a particular target group to attract. This will provide you with an avenue for effectively reaching out to this target audience. It makes good sense that your target clients will try to search for their interest in niche directories that cater to their needs. You do not want to be excluded from that list.
There are paid niche directories out there which would be a good idea to invest in if you have the money. There are expensive ones, while some are cheap. But if you do not have the money, there are still great free niche directory sites available.
Choosing a niche directory to submit is also crucial – be it paid or free. You want to be associated with niche directories that are popular and have high rankings. This is because when users search for a particular interest, this niche directories come up amongst those on top of the search results.
Choose directories that have a high ranking in most search engines. You can know this by searching on your favorite search engine like Yahoo or Google the keyword of your industry/business/interest. For example, if you are into wood carving, type “wood” or “wood carving”. Usually, the high ranking directories are in the top 10 searches of that search engine. Click on the site and add your link.
Be sure to submit to all niche directories that have relations to your site. Do not limit yourself with usual categories. Try to think out of the box and see what relationship that can bring. For example, if you are offering dentist services, you can link yourself with niche directories for dentists, business, and personal services among others. This means you have more reach as long as you can justify to the niche directory your relation with their particular niche, they will usually approve it. It is best to browse through popular directories to view what categories and subcategories you can join.
You can also take a look at where your competitors are submitting their sites to. You must know this because you must not let your site be absent from those listings. You can do this by typing on your favorite search engine link: (and the website of your competitor). Here you will be shown what particular directories your competitors have links on. With this, you can also submit your website to those particular niche directories.
