Title Tags and How to Use Them Effectively
Saturday, July 25th, 2009Title tags are the text visible at the top of your Internet browser. To insert a title tag on your web page, the HTML code is <TITLE> insert desired title tag here </TITLE>. Title tags are considered to be among the top three most important on-site search engine optimization techniques.
1. Put Your Company Name into the Title Tag
If you have been feeling apprehensive in placing your name in the title tag, do not be. In fact, it is ideal for your company name to be placed at the very start of the title tag. This is due to the fact that search engines display your title tag for their results page and hence, your brand name should be immediately seen.
2. Describe Your Product and / or Service on Your Title Tag
The title tag, as was said, is a very important SEO attribute. You would need to describe your business or service and use popularly searched keywords. This could help you rank higher on the pages of relevant SE searches. In short, title tags should be able to provide an overview of what your web site is all about in a very short phrase.
3. Use Keyword from the Copy on That Particular Page
Despite the fact that the title tag should be as descriptive as possible, there are also some limitations. It is advisable to use only keywords appearing on that particular page for that page’s title tag. Though it is not advisable to use the exact same phrase, it should be related to what the copy on that page is about.
4. Do not Duplicate Title Tags
Multiple title tags, unbeknownst to many, could actually put your pages in the supplemental results just like duplicate content. It is therefore strongly advised that you use different title tags per page of your web site.
5. Do not Repeat Words on Title Tags
Words in the title tag, ideally, should not be repeated. A specific word should only be mentioned once in the whole tag in order to avoid duplication of keywords. Other than being a measure to prevent duplicate title tags, it is also to curb redundancy.
6. Title Tags Should be about 60-90 Characters
Title tags should not be exceptionally long or short. The ideal number is between sixty and ninety characters. There are really no rules to follow with regards to the length of title tags. But one advice is to ensure that the whole title tag or at least the majority of it could be displayed in the search engine ranking pages.
These are the ways with which you can optimize your title tag for maximum results. The title tag, though being small in size, is a big attribute of search engine optimization. With proper tweaking, it might be able to propel you straight into the first result for a particular keyword in your niche.
